Search ads are online advertisements that appear in search engine results when users enter relevant queries. These ads, often labeled as "Sponsored" or "Ad," are driven by pay-per-click (PPC) models, where advertisers bid on keywords to reach their target audience. Google Ads and Bing Ads are popular platforms for search advertising. Well-optimized search ads use compelling headlines, relevant .

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Call-only ads are a powerful way to drive direct customer interactions by encouraging immediate phone calls. These ads appear on mobile devices and focus solely on generating inbound calls rather than website clicks. They include your business phone number, a compelling call-to-action, and relevant ad copy. Call-only ads are ideal for businesses that rely on phone inquiries, such as local services, healthcare providers, and emergency assistance. With proper targeting and scheduling.