You don't need a massive budget to run effective Google Ads. Here's how to maximize every rupee with smart campaign management.
Many small business owners believe Google Ads are only for big brands with massive budgets. That's simply not true. With the right structure, targeting, and optimization, even a ₹10,000/month budget can generate significant returns.
Start with Single Keyword Ad Groups (SKAGs)
By tightly controlling which keywords trigger each ad, you get higher Quality Scores, lower CPCs, and better conversion rates.
Use Negative Keywords Aggressively
Before launching, build a negative keyword list to prevent wasted spend on irrelevant searches.